BENJAMIN MOORE

American paint defined by colour accuracy and proprietary material research

Benjamin Moore was founded in Brooklyn in 1883 and has developed into one of North America’s most respected paint manufacturers. Its reputation rests not only on an extensive colour library, but on the close relationship between pigment, resin and finished surface. Rather than treating colour and paint formulation as separate disciplines, the company develops both within its own technical system.

Central to this approach is Gennex® Color Technology, Benjamin Moore’s proprietary waterborne tinting system. The colourants contain no added VOCs, allowing low-VOC paints to retain their environmental profile after tinting. Because the pigments are engineered specifically for Benjamin Moore formulas, they also help preserve coverage, durability and colour consistency, including in deep or highly saturated shades that require a greater concentration of pigment.

The palette includes more than 3,500 colours, organised into collections created for different ways of working with interiors. Historical Colour brings together tones drawn from American architectural references, the Off White Collection examines the subtle temperature shifts within pale neutrals, while Affinity is composed around colours designed to coordinate naturally with one another. This structure makes the library particularly useful for architects and designers developing layered schemes across walls, ceilings, joinery and adjoining rooms.

Benjamin Moore offers different products for each type of space and level of use. Aura® combines strong coverage with Color Lock® Technology, which binds pigment within the paint film to maintain the depth and stability of the selected shade. Aura Bath & Spa makes it possible to use a refined matte finish in bathrooms and other humid interiors, where more reflective finishes were traditionally considered necessary.

With the appropriate Benjamin Moore primer, the colour scheme can extend beyond walls to cabinetry, furniture, doors, skirting boards and other architectural woodwork. Correct surface preparation improves adhesion and creates a stable base for the finishing coat, allowing different elements within the interior to be treated as part of the same composition. Walls, joinery and furniture can therefore be coordinated in matching shades or developed through carefully controlled contrasts, with the primer and finish selected according to the material and level of use.

In hospitality, retail, offices and other heavily used spaces, Scuff-X® addresses a different requirement. The single-component coating is engineered to resist scuffing before marks become embedded in the surface, reducing the need for repeated cleaning and repainting. It is available in several sheen levels, allowing durability to be specified without automatically resorting to a visibly glossy finish.

This breadth gives Benjamin Moore particular relevance in projects where colour must remain consistent across different surfaces and performance requirements. A single interior can combine matte walls, moisture-resistant bathroom finishes, durable circulation areas and painted furniture without losing the precision of the original palette. Colour, surface quality and long-term maintenance are considered as parts of the same system.

Founded in 1883 | United States | Headquarters: Montvale, New Jersey

www.benjaminmoore.com